This proposed 2018 ‘Year of the Dog’ window display for Harrolds is designed to appeal to both the brand’s Chinese male and female clientele. It is also designed to be transferable from window displays to indoor displays.
The theme is called ‘New Year Romance’ wherein a couple in their elegant Modern Chinese apparel and their sophisticated dog are having a wonderful stroll in the park at the start of the year 2018. Romance is a massive part in this year and couples who are getting married soon will surely have so much luck.
The gold dog in the display is a very significant symbol since 2018 is the ‘Year of the Dog’. Gold symbolizes wealth in the Chinese Feng Shui. The clearly shows pride and bravery and walking with poise just like his owners, but he could be extremely ferocious and is ready to protect them in times of danger. The object is made of flat gold stainless steel with thin LED light strips that illuminate the edges.
Behind the mannequins is a flower foliage consisting of 2018’s lucky flowers, the purple Cymbidium Orchids and Red Roses. Purple symbolizes spiritual awareness, physical and mental healing while red symbolizes happiness, love and longevity. The solid foliage gives a 3D effect to the digital gold background that shows wind-blown roses and orchids, looking like their falling from the foliage. On the floor is a dark green carpet that will serve as grass. Green symbolizes health and foundation.
As people walk by the window display, they would visualize the mannequins in walking poses, mirroring them walking on the street. The mannequins show that they are role models and are suggesting them to proudly become fashionable individuals in their everyday lives.
This window display is indeed high in style, elegant and contemporary. It will showcase Harrolds’ merchandise beautifully and with artistic creativity.
NEW YEAR ROMANCE
THE GOLDEN DOG
This proposed 2018 ‘Year of the Dog’ window display for Harrolds is designed to appeal to both the brand’s Chinese male and female clientele. It is also designed to be transferable from window displays to indoor displays.
The theme is called ‘The Golden Dog’ wherein the dog, which is 2018’s symbol, is highly emphasized.
The gold dog on the display is a very significant symbol since 2018 is the ‘Year of the Dog’. Gold symbolizes wealth in the Chinese Feng Shui. The red cylindrical racks with circular tops are great shapes since cylinders and circles have one good meaning. The circle encompasses 3D shapes such as cylinders and it symbolically represents preciseness, balance and clarity. The circle is also known to various ancient cultures and viewed as the perfect shape which as no beginning or end.
The three beautiful metallic red cylinders covered with the dog’s image are designed to be stylish and innovative. It is innovative in a way that it is definitely changeable. All three cylinders are like pieces of a puzzle since they form the entire body of the golden dog as they are placed next to each other or even slightly alternate to the others. Another amazing function it has is that no matter which way it is being turned, it would still form the body.
Behind the displays is a digital wall that shows the lucky colors of 2018, red, green and purple with the famous color, gold which symbolizes wealth. Purple symbolizes spiritual awareness, physical and mental healing while red symbolizes happiness, love and longevity. Green symbolizes balance and tranquility. The wall could either be digital or a wallpaper.
This window display is indeed high in style, elegant and contemporary. It will showcase Harrolds’ merchandise beautifully and with artistic creativity.